This shift in perspective can pay off in substantial ways. It nurtures a network of brand advocates who sell your product or service and embody your brand. And when salespeople become brand ambassadors, their personal branding becomes a powerful marketing tool. It opens the door to deeper, more meaningful customer relationships, fostering trust and loyalty.
Epsilon found that 80% of consumers are more likely to purchase a brand that provides personalized experiences. Look at this interactive quiz to see how you can attract high-quality leads with personalized marketing.