Marketing Should Support Sales.
Why Is Your Team Still Relying on Cold Outreach?
You’ve built a sales team. They’re putting in the effort—making calls, running meetings, and chasing leads.
But if marketing isn’t setting them up for success, they’re fighting an uphill battle.
Most CEOs assume marketing is working if they see engagement or ad clicks. But if that engagement isn’t leading to real conversations, it’s just noise.
3 Reasons Your Marketing Isn’t Helping Your Sales Team Close More Deals:
1. Marketing Doesn’t Support Sales → Your Sales Team Still Relies on Cold Outreach.
🔶 Why it’s a problem: If marketing isn’t generating inbound interest, sales reps spend more time prospecting than closing.
2. Engagement Doesn’t Equal Revenue → Your Content Should Start Sales Conversations.
🔶 Why it’s a problem: Social media likes and ad impressions feel good, but they don’t pay the bills. You need content and ads that turn into real leads.
3. Ads That Don’t Convert → Stop Wasting Money on Marketing That Doesn’t Drive Sales.
🔶 Why it’s a problem: Most businesses burn ad spend on clicks, not customers. If your ads aren’t trackable to real revenue, they’re not doing their job.
The Solution?
Sales-First Marketing That Supports Your Team.
Marketing should do more than “get you seen.”
It should build trust, generate conversations, and help your sales team close deals faster.
At Create Positively, we help B2B CEOs align marketing with sales using:
✅ Sales-First Content Strategy – so LinkedIn and digital content warm up prospects before your sales team ever calls
✅ Targeted Digital Ads – so every dollar you spend brings in real opportunities
✅ CEO Thought Leadership – so you’re seen as the go-to in your industry
👉 Ready to simplify what to say (and where)?
Book a strategy call now.