Imagine if you could flip the script on traditional marketing strategies. What if you focused on empowering your salespeople instead of trying to outmaneuver the competition? Their role in lead generation and conversion is pivotal. Adopting a customer-centric strategy can form genuine connections and give customers compelling reasons to choose your business over others. This approach emphasizes authenticity and the effective use of contemporary marketing tools like LinkedIn.
CSO Insights found that organizations with a lead generation process have 9.3% higher sales quota achievement rates. Watch this video where sales reps who leverage social selling tools share how they are 51% more likely to hit their quotas.
