But how do you put this salespeople-centric approach into action? The first step is training. Equip your salespeople with the skills they need to market themselves and your brand effectively. Help them craft engaging content that speaks to your audience. Run social media workshops to extend their reach and influence. And foster a continuous improvement and feedback culture, creating an environment that encourages growth and learning.

Check out this slide deck summarizing how to achieve long-term sales growth by investing in personal marketing.
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